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5 Steps to Temporarily Closing Your Leisure Business
Following the outbreak of the Covid-19, many of our clients around the world have come to us for assistance to communicate their temporary closure, or special measures, with their pre-booked guests and to manage customer perceptions online.
In light of the above, we have pooled the talents of our sales and marketing team to put this list together in order to try and assist you, should you need to take these sorts of actions.
We are heavily invested in the U.K. leisure industry, as well as overseas. Rather than focus on our own business development, we have decided to make available our sales and marketing team to assist in any way we can, whether you are a FuseMetrix customer or not!
1. Update Your Website with the Latest Information
With FuseMetrix’s CMS, you have full control of managing the information that is displayed on your website. In this current situation, keeping your customers informed is the most important factor. You can post news articles to keep everyone posted day by day straight to your website. Or, if it is a more pressing matter, you can upload new imagery or a homepage message that customers will see as soon as they go on to your website.
2. Postponing Future Bookings
As a Leisure Business, there is nothing more important than giving customers as much notice as possible in the event of cancellation or postponing activities. With FuseMetrix Bulk SMS you can give your guests as much notice as possible with the click of a button and send them the relevant communication on what to do next, in an efficient way that isn’t time consuming.
Also, with FuseMetrix new rebook function guests will be prompted to rebook their activity through their online customer account, giving the guest control over their rebooking themselves. This keeps the guest satisfied in this already difficult period.
FuseMetrix can also allow you to schedule SMS communication for site closures and reopening to ensure your guests receive all they need to know as quickly as possible.
3. ResponseMail
Utilise the inbuilt communication tool to keep your customers up to date with any developments from your venue, be that closures, postponements, memberships or group and party bookings.
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Step 1 - Quickly and easily filter your customer database to build the exact audience you wish to communicate with e.g. find all customers who have a party booking within the next 3 months, or all active members
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Step 2 - Build your communication using the drag and drop functionality within Responsemail to communicate effectively
- Step 3 - Track open rates to ensure your customers have received the communications and are therefore aware of any updates. Additional communication channels such as SMS or telephone can then also be used as a follow up to communicate with those who have not received or opened the emails.
4. Remote Working – Cloud Based Solution
Recent events have given rise to every single one of us being encouraged to limit unnecessary human interaction and travel putting huge pressure on society and businesses. Employers are being forced to embrace the idea of remote working often believing it to be at the expense of integrity and productivity...
Working remotely gives your staff the freedom to work from the safety and comfort of their own home whilst keeping your customers updated and satisfied with your business and next steps. Managers too can benefit from these open channels of communication with transparency over your team's productivity. With real time data and reporting, managing your workforce becomes seamless.
FuseMetrix cloud based Remote Login removes the need for complicated IT infrastructure and complicated device and install configurations.
Keep your employees safe with cloud based remote working practices minimising risk and generating revenue.
Keep customers valuable data safe in the cloud with remote login for your staff. With recent events promoting the unequivocal rise of homeworking, having a cloud-based system not only protects your business but boosts productivity through engaging and open management employee communication channels.
The effects of any business disruption or closure will always be a challenging time however there are so many fantastic business tools that you can use, ranging from video conferencing software to full stack business management solutions where an entire business can work from one integrated system.
5. FMX Support+
FuseMetrix’s FMX Support+ gives all our leisure clients peace of mind when it comes to customer support. Being available from 7am – Midnight, 7 days a week. This means when any of our customers has any query or needs assistance, they can simply call our support line and speak to a FuseMetrix professional who will be able to help them with any query they have. Having this in place keeps our customers leisure sites constantly moving forward with no blockages or downtime.
FuseMetrix is offering FMX Support+ to all of our leisure customer free of charge during these difficult times.
In these challenging times, irrespective of if you are currently using FuseMetrix to run your leisure business or not, the FuseMetrix team is here to offer any support that it can. Please feel free to contact us on +44 (0) 1908 915905 or Click Here to leave your details for a call back.
In these challenging times, irrespective of if you are currently using FuseMetrix to run your leisure business or not, the FuseMetrix team is here to offer any support that it can. Please feel free to contact us on +44 (0) 1908 915905 or Click Here to leave your details for a call back.
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